Geographic Web is currently being provided to agricultural and ecological/environmental management services, but suits any exercise where a number of different observers/users may submit georeferenced data to a central database over the internet or an intranet. Geographic Web may be run as an assembly of stand-alone information systems managed by the client or as systems managed by us - all customised to suit the particular business requirements. The key is that the collected data are automatically referenced with real world coordinates that can be mapped to become part of a spatially enabled information and work flow support system. As data grows it can provide important geographic market intelligence and enhanced service provision opportunities to the system managers.